SNM227: The Power of Marketing with Dr Jill Lopez

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today’s guest, Dr. Jill Lopez, is a veterinarian who turned her passion for animals into a massive international business as she would become the Founder of Vet Candy and Pet Candy, both dedicated to animal care and veterinary practice. Growing up with a love for pets, Dr. Lopez always knew that being a veterinarian was her calling, especially since she had already started nursing and treating animals around her. 

In this episode, Dr. Lopez expounds on the major challenges facing veterinary doctors starting their practice, as well as the general shortage of veterinarians and other hurdles within the industry, referencing experiences from her journey into entrepreneurship.  

Episode Topics

• [01:03] Introducing today's guest, Dr. Jill Lopez. 
• [01:26] A childhood calling into veterinary medicine.  
• [04:47] Discussing the incidence of animal poisoning. 
• [08:34] The scare with starting your own business. 
• [11:24] When did you decide that you're not going back to work for anyone? 
• [21:00] The challenges of being a female entrepreneur; unconscious gender bias and work-life balance. 
• [27:15] What is an Associate Veterinarian? 
• [29:57] Do you think it is better to have clinics managed by veterinarians alone rather than corporations? 
• [34:08] About Vet Candy and Pet Candy. 
• [38:50] The importance of trademarking your business name.  

Notable Quotes

-       "You work really hard but sometimes you get nowhere so you have to work really smart" - [Dr. Jill Lopez] 

-       "When you have your own company, there's no one coming to help you, it's just you" - [Dr. Jill Lopez] 

-       "When you're an employee, your boss can't afford to pay you what you're worth" - [Jonathan Green]  

-       "Getting hired for a job is the same thing as getting hired as an outside consultant" - [Jonathan Green]  

-       "In the Veterinary profession, the average salary of a man is thirty thousand dollars more" - [Dr. Jill Lopez] 

-       "It's become so competitive trying to find veterinarians to take jobs" - [Dr. Jill Lopez] 

-       "The hardest thing I would say if someone is thinking about becoming an entrepreneur is finding that right name, and when you find it, getting it trademarked" - [Dr. Jill Lopez]

Connect with Dr. Jill Lopez

• Website: My Pet Candy [38:46]
• Website: My Vet Candy [38:47]

Connect with Jonathan Green

• Jonathan’s book:

Connect with Jonathan Green

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