In today’s episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry.

If you’ve ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn’t about playing it safe, it’s about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage.

Key Highlights:

Why all market leaders follow a formula - and how you can apply it
The critical role of books, media, and controversy in building industry authority
How opposition drives traffic and makes you impossible to ignore
The real reason most entrepreneurs fail to break through, and how to avoid their mistakes
Why staying “neutral” is the fastest path to irrelevance
How to strategically use media, podcast guests, and partnerships to amplify your brand

The biggest mistake entrepreneurs make? Trying to avoid criticism. The truth? Every industry leader, from Tony Robbins to Donald Trump, used controversy as fuel to grow. If you want to step into your man on the white horse position and become the recognized authority in your market, this episode is a masterclass in how it’s actually done. Don’t miss the conclusion of Day with Dan!

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#08 What Is Truth? | Nonduality Podcast