[176] Badvertising – with Leo Murray

Advertising.
It's all around us. Persuading us to buy stuff we didn't know we wanted, telling us how much happier/more popular/better our lives will be with the latest/newest whatever it is.
Most of think that we're immune to it, but studies show just how insidious and manipulative it is, and how it influences our brains at a deep level. Which perhaps wouldn't really matter if we weren't in the grips of climate and ecological emergencies driven by our consumption of the very stuff being advertised to us.
Leo Murray is the co-founder and director of innovation at climate charity Possible, and the co-author of Badvertising - a book that is "raising the alarm on an industry that is making us both unhealthy and unhappy, and that is driving the planet to the precipice of environmental collapse in the process."
I've only read the first chapter of the book but already it's eye opening and shocking - Jeremy Vine's review of the book says "..if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried'.
Leo is amazing and there is so much I wanted to chat to him about, as you can probably tell from the interview! We veered from chatting about some of the work that Possible is doing, to Badvertising and back again, so apologies in advance for my inability to keep on track - I hope you'll find it all interesting stuff!