The Realignment

264 | Balaji Srinivasan: How and Why to Start New Countries

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Jul 7, 2022
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ADVICE

Book as an App

  • Optimize book accessibility, like mobile optimization for global reach.
  • Consider the book a dynamic "book app" with updates and interactive elements.
INSIGHT

Bestseller Lists and Community

  • Traditional bestseller lists, like the New York Times', are editorialized, not purely sales-based.
  • Focus on community building and "installs" (engagement) rather than just sales.
ADVICE

Target High-Value Audience

  • Write for a select, high-value audience rather than the masses.
  • Focus on quality and insightful analysis instead of lowest common denominator content.
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