The Story of a Brand Show Octavia Morgan - Fragrance Sensitivity Is Real. This Brand Is the Solution.
When I think of founder stories that move me to my core, Octavia Morgan’s journey is right at the top.
In this episode, I sit down with Octavia Morgan, CEO and Creative Director of Octavia Morgan, to discuss building a fine fragrance brand rooted in intention, courage, and community. From her early mornings in meditation to the emotional moment a customer cried after finally finding a scent she could wear, this is a conversation about listening to your calling, even when it’s scary.
Octavia left a stable nursing career to create a fragrance brand for people like her—those with scent sensitivities who still wanted complexity, boldness, and beauty in what they wear. She shares how she took her brand “to the streets,” grew through word of mouth, and developed a fragrance line that’s now carried by Ulta Beauty nationwide. This isn’t just about perfume—it’s about purpose.
Here are a few highlights from the interview:
* The meditation that sparked Octavia’s leap from nursing to entrepreneurship—and the fear she had to face head-on.
* How a tearful customer showed her the deep emotional impact her product could have.
* Why Octavia sells $100+ fine fragrances at upscale markets—and how it built a grassroots community of superfans.
* The real reason so many people suffer from scent sensitivity, and how her clean, filler-free formulations are changing that.
* Her powerful advice for anyone with a dream they’re too scared to pursue: “Why not you?”
Join me, Ramon Vela, as I listen to the episode and discover the story of a founder who’s redefining what it means to follow your intuition and create beauty with integrity. You’ll walk away inspired and probably wanting to smell every scent she’s ever made.
For more on Octavia Morgan, visit: https://octaviamorgan.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, don’t forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
1 Commerce: https://1-commerce.com/story-of-a-brand
Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.
They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.
As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.
Color More Lines: https://www.colormorelines.com/get-started
Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.