Today, we sit down with Supersonic’s Samantha Benjamin and Guy Agiv to discuss the hit game Screw Master 3D. From adapting trends out of China to hybrid monetization tricks and creative secrets, this episode is packed with actionable insights for anyone in mobile gaming.

What you’ll learn:

How Screwmaster 3D’s physics-puzzle and meta layers drive insane engagement

The models and tactics behind maximizing eCPMs and LTV in ad-heavy games

The secret to rapid adaptation, culturalization, and scaling trends globally

A-B testing, skip-its, and boosters—hybrid casual best practices for monetization without killing UX

Creative production at Supersonic: data-driven, AI-boosted, always iterating

The new era of hybrid casual is ruthless: if you want to compete, you need to move fast, master ad monetization, and out-iterate everyone on creative and product. Screwmaster 3D is proof that the real money is in the details.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/OmGzUDUiPsQ

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Screw Master 3D

02:37 Game Mechanics and Design Insights

05:39 Adapting for Global Markets

08:38 User Engagement and Retention Strategies

11:50 Monetization Strategies and Challenges

14:33 Future Developments and Game Evolution

26:56 Balancing Game Difficulty and User Engagement

27:50 Analyzing User Metrics and Revenue Streams

29:09 Retention Rates and User Engagement Strategies

31:09 Ad Monetization Strategies and User Experience

35:34 Optimizing Ad Experience and User Segmentation

40:14 ECPM Management and Ad Impression Strategies

45:26 Implementing Skip It Feature in Game Design

49:19 User Acquisition Strategies and Channel Mix

52:44 Channel Mix and Budget Allocation

55:43 The Power of Playable Ads

01:00:21 Creative Testing and Iteration Strategies

01:01:53 Balancing Playable Lengths for User Engagement

01:05:00 Testing New Channels and Creative Strategies

01:12:19 Exploring New Channels for Growth

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

Reflection - #133