Everyday AI Podcast – An AI and ChatGPT Podcast

EP 368: The Power of AI in Retail - From Product Pages to Profits

Sep 27, 2024

In this engaging discussion, Bryan Gildenberg, Founder and CEO of Confluencer Commerce, unveils the transformative power of AI in retail. He highlights how AI is revolutionizing product pages into profit centers and enhancing consumer experiences through personalized strategies. Bryan sheds light on the future of search with generative AI and the challenges retailers face in adapting to these changes. He also warns of the potential dangers of homogenized content while advocating for a personalized approach that keeps the human touch alive.

35:59

Episode guests

Bryan Gildenberg

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Generative AI is transforming retail by enabling personalized consumer experiences through advanced data analysis and tailored interactions.

Successful AI implementation requires strategic thought and addressing specific user experience gaps rather than seeking quick, one-size-fits-all solutions.

Deep dives

AI's Transformative Potential in Retail

Artificial intelligence has been integrated into retail for decades, traditionally aiding in operations like forecasting and pricing through machine learning. However, the current rise of generative AI presents new opportunities for enhanced personalization, shifting from mere optimization to creating genuinely tailored experiences for consumers. Retailers like Kroger and Tesco have long utilized customer data to personalize promotions, but generative AI can take this further by analyzing extensive datasets to construct unique customer interactions. As the industry transitions into more advanced applications, it remains in the early stages of leveraging this technology effectively.

Intro

5min

AI's Impact on Retail Transformation

7min

Harnessing Generative AI for Retail Transformation

3min

AI's Transformative Role in Retail

13min

Strategic AI Integration in Retail

8min

Send Everyday AI and Jordan a text message

Your retail strategy isn’t complete until AI is in the mix. Retail giants are harnessing the untapped power of AI—taking product pages from basic listings to profit machines. But are you missing out? We break down the real-world ways AI is changing the game for retailers everywhere with Bryan Gildenberg, Founder and CEO of Confluencer Commerce.

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Website: YourEverydayAI.com
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Connect with Jordan on LinkedIn

Topics Covered in This Episode:
1. Current Commerce Ecosystem
2. AI in Retail
3. Potential Dangers of AI in Retail
4. Role of AI in Content Creation

Timestamps:
02:00 Daily AI news
05:10 About Bryan and Confluencer Commerce
08:04 Retail personalization backed by data has long existed.
12:51 Future of search and advertising with Gen AI.
15:53 Cracking TikTok's organic reach for big companies.
19:07 AI alleviates tedious tasks, improving consumer experiences.
22:11 AI might homogenize content; "artisanal content" emerging.
25:19 Data scientists are chefs; data engineers, food.
28:47 Identify user experience gap, assess commercial benefit.
32:32 AI: Solve specific problems, personalized, not tech problem.

Keywords:
AI in retail, Bryan Gildenberg, Jordan Wilson, AI R&D, future applications of AI, AI use cases, AI's impact on retail, AI's role in personalization, AI's role in content creation, training for AI, AI governance, AI responsibilities, AI's role in search, GenAI, AI in content creation, machine learning, AI in supply chain, AI in pricing, data engineering in AI, AI implementation, AI strategy for retail leaders, generative AI movement, traditional AI usage, AI competition, data requirements for AI, AI's role in customer experience, future of human-created content, dangers of AI in retail, impact of AI, AI and TikTok.

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