AB 099: If I Were CMO Of America | Do We Need An Image Reform In The Era of Trump?

On January 20th, 2017, President Elect Donald Trump will take office and, whether you love him or loathe him, we can all agree that it’s shaken our country’s image. As a former CMO, Jeffery found himself wondering what would he do if he was “CMO of America”? How is our country seen globally? How can we change that or do we even need to? To discuss this topic and all things political Jeffrey is joined by speechwriter, debate coach, spokesperson, poll taker, television, print and radio advertising strategist, Jay Townsend. Jay has worked on four presidential campaigns, scores of U.S. Senate, Gubernatorial and Congressional races, and a myriad of County Executive, Mayoral, legislative and judicial contests. Welcome to All Business, Jay.

Lessons Learned:

Social Media has changed the way we do politics and will continue to do so
Donald Trump can sell America, its what he does best
Trump will be controversial and will shake things up but the system will survive

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