Lives of Tomorrow Designing our past, present and future with Liam Maher
Oct 15, 2024
Liam Maher, Creative Director at ECCO and author of ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors,’ dives into the transformative power of design. He discusses how personal histories and family legacies shape designers' identities and aspirations. The conversation also highlights the evolution of comfort in fashion and the blending of innovation with tradition. Liam emphasizes the importance of sustainability in leather production and the future of human-centered design, advocating a harmonious blend of creativity and integrity.
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Design As Emotional Narrative
- Design is a multidisciplinary narrative that wraps products around people and creates emotional communion.
- Liam Maher argues products should engage human emotion through story, craft, and touch.
Prioritize Individual Humanity Over Algorithms
- Mine deeply into the individual to create emotional design that tools like AI cannot replicate.
- Examine and bring your own humanity into work to make designs that connect with people.
Three Lenses For Authentic Design
- Use three lenses — where I come from, where I belong, where I hope to go — to view design and identity.
- This framework helps designers create work that's simultaneously new, surprising, and authentic.