Uncapped with Jack Altman

Uncapped #39 | Daniele Perito from depthfirst

86 snips
Jan 14, 2026
Daniele Perito, Co-founder and Executive Chairman of depthfirst, shares insights from his impressive journey including his leadership roles at Faire and Cash App. He discusses the inception stories of these companies, revealing how experimentation led to success. Daniele dives into AI's transformative role in security, the ongoing battle between attackers and defenders, and why security feels like an isolated realm. He also explains depthfirst's mission to integrate security seamlessly into developer workflows, making it both efficient and effective.
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Trade-Show Pivot Made Faire Click

  • Daniele describes Faire's early pivot to a "try before you buy" model after rapid customer validation at a trade show.
  • He coded the feature overnight and customers immediately understood and adopted it the next day.
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Marketplace Rigor Requires Data + Intuition

  • Marketplaces require intellectual rigor because small changes ripple across supply and demand.
  • Pair data analysis with intuition to avoid being overly incremental.
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Use 30 Data Points To Build Intuition

  • Use small, hands-on data exercises (about 30 data points) to build sharp intuition quickly.
  • Turn the top three learnings into immediate experiments to iterate fast.
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