From code to community with Sundar Rajan

I am in conversation with Sundar Rajan, a serial entrepreneur, currently the founder of OneMyle, a platform that seeks to address the needs of hyperlocal digital marketing in neighborhoods. He was earlier the co-founder of JustBooks, a lending library chain, supported by an innovative technology platform.

Sundar reflects on his journey from a software developer to an entrepreneur, sharing his experiences and challenges along the way:

Early Career in IT:

• He worked in IT, building software for banking and financial services.
• His exposure to implementation and user experience shaped his professional growth.

Transition to Entrepreneurship:

• His entrepreneurial journey began unexpectedly with a family-run library project, Just Books, which turned out to be a success.
• He faced challenges balancing a job with entrepreneurship and gradually pivoted to focus on growing the library business.

Expansion and Challenges of Just Books:

• The business grew organically to over 60 libraries across cities, driven by franchising.
• He adapted to changes like the rise of digital books and evolving customer behaviors.

Shift to OneMyle:

• After exiting Just Books, he started OneMyle, a digital marketing platform aimed at connecting local businesses, communities, and creators.
• He shared insights into shaping the platform, testing features, and learning to target specific personas, including local creators.

Personal Practices and Reflections:

• Sundar emphasized the importance of reading code, context switching, and his method of note-taking (emails to himself) as tools for managing stress and priorities.
• He candidly discussed the unpredictable nature of entrepreneurship and the learning process involved.

Sundar Rajan is an Entrepreneur, Co-Founder Onemyle, JustBooks

Technology & Entrepreneurship remain big areas of interest.

Worked in IT industry for 15 years, before turning Entrepreneur.

While in IT, was involved in software product development for financial services industry. 

As an Entrepreneur, have keen interest in 'Neighborhoods', especially the interaction between local businesses and residents nearby.

https://www.linkedin.com/in/rsundarrajan/

r.sundar@onemyle.com