What comes to mind when you think of marketing? What is the whole point of marketing? If you think the answer to those questions is money or sales, then marketing is just something to do. The whole point of marketing is to build trust; the money comes later. Marketing is a mindset. You can’t just put on a show for the customer and only care when it makes sense for you. It has to come from the inside so the customer knows that you actually value what they bring to the table. You never know who/what one customer’s great experience could bring your way!

In this episode, we talk about…

Video content is the best way to build trust
Who contractors really value in regard to customer service
Extending the valued mindset to your leads
Online vs. offline selling of pleasant non-necessities
Taking offline tactics into the online world
Importance of video testimonials when it comes to building trust
All 100% of good communication skills
Transferring energy in the world of sales closing
When it’s ok to throw trust out the window
Why building trust takes time and consistency

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

#62: Mindset. Energy. Trust.