Potential Customers Appear Uninformed, India, Thailand, Model 3, 4680, CATL (09.21.23)
Sep 22, 2023
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Survey reveals knowledge gap on EV affordability; Jaguar adopts NACS; Tesla discusses energy storage factory in India; Elon Musk meets with PM of Thailand; Model 3 Performance update; New Cybertruck wrap; Giga Texas update; 4680 rumor; Musk comments on GPU cluster; CATL awarded energy storage contracts in Australia.
Increased education and awareness are needed to address the knowledge gap on EV affordability and charging convenience.
Tesla's proposal to build a battery storage factory in India has the potential to significantly contribute to the company's growth in the region.
Deep dives
Insights on EV Market Preferences
According to a survey conducted by the Washington Post in partnership with the University of Maryland, 19% of participants expressed a preference for fully electric vehicles (EVs), while 80% favored gas-powered or hybrid vehicles. Elon Musk highlighted this study as evidence that Tesla doesn't need to advertise, emphasizing the importance of affordability. However, the survey results also indicate the need for increased awareness and education on EVs, with many participants unaware of EV affordability and charging convenience.
Tesla's Potential in India
Tesla has submitted a proposal to Indian officials to build a battery storage factory in India. This could potentially complement or be separate from Tesla's proposal for an EV factory in the country. While Indian officials expressed hesitancy about a battery storage factory, subsidies on energy storage products are being considered. With the strong potential for the energy storage market in India, this move could significantly contribute to Tesla's growth in the region.
The Advertising Debate and Perception Gaps
The podcast episode explores the ongoing debate regarding the need for Tesla to advertise its EVs. Some argue that focusing on improving affordability and product quality will naturally increase EV adoption over time. Others contend that advertising can help bridge the perception gaps, such as the misconception that EVs are more expensive to charge and lack convenience in refueling. The discussion highlights the importance of both tackling the affordability issue and enhancing public awareness through targeted advertising campaigns.
➤ New survey indicates knowledge gap on EV affordability, experience ➤ Jaguar announces intent to adopt NACS ➤ Tesla reportedly discussing energy storage factory with India ➤ Elon Musk meets with PM of Thailand ➤ Model 3 Performance update ➤ New Cybertruck wrap ➤ Giga Texas update ➤ 4680 rumor ➤ Musk comments on GPU cluster ➤ CATL awarded energy storage contracts in Australia
Shareloft: https://www.shareloft.com Twitter: https://www.twitter.com/teslapodcast Patreon: https://www.patreon.com/tesladailypodcast Tesla Referral: https://ts.la/robert47283
Executive producer Jeremy Cooke Executive producer Troy Cher asaro Executive producer Andre/Maria Kent Executive producer Jessie Chimni Executive producer Michael Pastrone Executive producer Richard Del Maestro Executive producer John Beans Music by Evan Schaeffer
Disclosure: Rob Maurer is long TSLA stock & derivatives
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