Alan provides a new Thursday Thought episode.
In today's Thursday Thought, Alan shares why you must "sharpen the axe" - to hone your marketing skills.
You must spend time doing "messy research" - solidifying your marketing message - before you contact your first company for licensing.
Listen to learn how to do this.
Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.
Website: www.alanbeckley.com
