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You know how they say someone “wrote the book” on a topic? When it comes to Product-Led Growth, they’re talking about Blake Bartlett.
Blake is a partner at OpenView, where he’s led investments in major companies like Highspot, Expensify, Calendly, Postscript and Cypress, among others. He also notably coined the term PLG in 2016 – and it’s only gained significant traction in the years since.
Blake’s granular understanding of PLG and what it takes for startups to be successful are what made him a great guest on the latest “Unchurned” podcast with UpdateAI CEO Josh Schachter.
Josh and Blake cover a lot of ground in this episode, including, of course, what Blake’s quick definition of PLG is:
“A go-to-market strategy that relies primarily on the product itself as the driver of customer acquisition, conversion and expansion.”
They touched on a number of other PLG-related topics, too, like:
If you’ve been interested in learning more about PLG – and why it is or isn’t ideal for your company – this podcast was tailor-made for you.
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