

#25 — Joyee Yang: Taking the Intimidation Out of Investing for Beginners
4 snips Sep 9, 2025
Joyee Yang, a Canadian 'finfluencer' with over 300,000 followers, shares her inspiring journey from facing financial challenges to becoming a trusted voice in investing. She discusses the appeal of all-in-one ETFs versus individual stocks and emphasizes the importance of financial literacy for younger generations. Joyee highlights how platforms like Blossom foster community among novice investors, making learning about finance engaging and interactive. Her relatable approach demystifies the world of investing, empowering beginners to take confident steps in their financial journey.
AI Snips
Chapters
Books
Transcript
Episode notes
Kicked Out At 19, Built Financial Foundation
- Joyee was kicked out at 19 and worked three jobs to survive and save aggressively.
- By age 23 she paid off debt, bought a condo, and began investing after discovering dividend stocks.
Treat Saving Like Survival
- Save aggressively by restricting spending and prioritizing survival when necessary.
- Work extra hours and cut discretionary spending until you build a financial cushion.
Dividends Fuel Investor Motivation
- Individual dividend stocks satisfy a psychological urge and motivate continued investing.
- Joyee still holds 50–60% in ETFs but uses dividends to keep herself engaged.