The little red book that changed my life. That's exactly what the Go Giver book did for me when I was a young and naive entrepreneur trying to figure things out. Ultimately, it is one I read countless times and was required reading to work for any of my businesses.

Today's guest on the Academy is none other than the author of the book, Bob Burg.

Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

During this conversation, you're going to learn about the powerful business principle that will transform the way you connect, expand and live a purposeful life and business.

You're also going to discover the true meaning of influence, persuasion and what separates you from your competition by doing business the right way.

THE 1% RULE IS OUT!

My latest book, The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams is now out on Amazon.

I’m so excited to finally release this book, and I need your help to push this up the lists as I am proud of what I have created.

Head here to grab your copy of The 1% Rule Now!

http://a.co/6H8uWlH

The 1% Rule was designed to answer three core questions:

Why do some people seem to achieve massive success in everything they do, while others can’t even get out of their own way?

What separates those who get excited and inspired for a season, a quarter, a month or a week — and those who are consistently on fire?

What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?

…through exploring these answers over the last decade the core principles, strategies and proven framework of The 1% Rule were born and are now yours today.

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