No Bad Dogs Podcast

E335- The Future of Dog Training Businesses — How to Thrive in 2026

13 snips
Dec 29, 2025
Tom dives into the challenges of starting a dog-training business and offers insight on building a brand from scratch. He emphasizes resilience and creating a detailed growth strategy. The conversation covers effective social media tactics, including engaging content like before-and-after videos. Learn how to utilize Google ads smartly, manage reviews for better SEO, and the importance of cohesive branding. Tom also shares tips on automating lead captures and budget-friendly advertising methods to attract local clients.
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ADVICE

Resilience, Not Comparison, Drives Growth

  • Persist with resilience and pair it with consistent hard work to survive business setbacks.
  • Stop comparing yourself to others and build a strategic step-by-step plan to reach your goals.
ADVICE

Treat Ads Like An Investment With ROI

  • Audit advertising spend and demand a clear ROI from any marketing company before signing.
  • Interview ad firms, set measurable targets, and refuse to pay without a reliable return.
ANECDOTE

Starting From In-Home Training Hustle

  • Tom recalls early days doing in-home training and scraping by while building his brand.
  • He used small ad budgets and constant hustle to turn sporadic work into a sustainable business.
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