Exploring the trend of spending less on wedding dresses with options like ready-to-wear dresses and buying from a supermarket. Discussing the challenges of spending less on weddings in India. Highlights include the benefits of ready-to-wear dresses, changing wedding traditions, and the impact of budget wedding wear on the couture industry. Also mentions the issue of fake wedding dresses and the trend of eco-friendly bridal wear.
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Quick takeaways
Brides are opting for budget-friendly and sustainable wedding dresses, challenging the traditional notion of expensive bridal gowns.
Couples are prioritizing personalized and cost-effective wedding attire, focusing more on creating enjoyable events rather than extravagant attire.
Deep dives
Affordable Off-The-Rack Bridal Fashion
The podcast explores the demand for budget-friendly bridal fashion, including off-the-rack wedding dresses, second-hand options, and rentals. Consumers are increasingly prioritizing sustainability and shopping with their wardrobes in mind. British fashion label Rixo offers ready-to-wear bridal dresses in various sizes, simplifying the shopping process and eliminating the need for extensive customization. The affordability of these dresses, priced around £4-£500, challenges the traditional notion of expensive bridal gowns.
Changing Traditions and Budget Weddings
The podcast discusses how couples are bypassing traditional wedding attire and opting for more personalized and cost-effective options. Brides and grooms are expressing their individual needs and breaking gender norms, playing with colors and merging cultural traditions. Financially, some couples are allocating family inheritances towards house deposits rather than expensive wedding dresses. The focus is shifting towards creating an enjoyable event, with less emphasis on extravagant attire.
The Rise of Rental and Second-Hand Dresses
The podcast highlights the growing trend of eco-friendly bridal wear, particularly in the rental and second-hand market. Renting a gown offers affordability, sustainability, and the ability to have multiple outfits for various wedding functions. Websites like Sheerlarks cater to this market, offering try-on options and in-house dry cleaning services. Some brides also purchase second-hand dresses, aligning with their sustainable shopping ethos and the desire to wear unique garments that can be altered to suit their style.
In the UK, brides spend an average of £1,400 on a dress for the big day.
But inflation and the rising cost of living means that's starting to change. We look at the trend of spending less on wedding dresses - buying them ready-to-wear from a boutique in London, or even from a supermarket.
And we're in India where some brides are starting to spend less - not always easy when spending lavishly on weddings is often the expectation.
Produced and presented by Deborah Weitzmann with additional presenting from Devina Gupta.
(Image: Ruth in her second hand wedding gown. Image credit: Greg Milner)
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