The Founder Files Building A Business With Social Impact - Jonathan Berkowitz and Elan Band, Motion Ads
When social impact meets entrepreneurship, you get something beautiful. Motion Ads has done just that.
This week Jon Berkowitz and Elan Band join me to share insights about their business, that provides delivery drivers with extra income by turning them into moving billboards.
We talk about the struggles in starting a business around a concept that didn’t exist before and the challenges in building trust with drivers and brands. We also cover their 0 - 1 journey, and how they almost went bankrupt but secured an enterprise client just in time!
Get behind the scenes insights into how they built out their operations and tech stack to scale to 7 different cities, and learn how they landed a partnership with Uber and what that unlocked for them.
There is lots to learn in this inspiring episode, with two passionate co-founders whose business is making a difference in South Africa!
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This episode is brought to you by Metavolve.
Metavolve turns highly capable African founders into confident business leaders by helping them develop clear and comprehensive business strategies that make building a great sustainable business less complex. Reach out to our team to learn more: https://metavolve.co/
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---------- 0:00 Introduction 2:25 Welcomes 3:10 More About Motions Ads 5:07 What Does Scale Up Mean To You? 10:12 Founding Story 20:05 Billboard vs Motion Ads 23:53 Getting Permission From Uber 26:57 0 - 1 Journey 33:10 Where It Started vs Now 35:38 Landing The First Large Corporate Client 44:55 Expanding To Cape Town 47:33 Managing Multiple Locations 52:23 Brought To You By Metavolve 53:46 Developing Scalable Operations 59:57 Building Out Effective Governance 1:16:51 Keeping The Product Desirable On The Road 1:22:27 Removing Founders From Operations 1:27:25 Scaling The Team 1:31:27 Building The Tech With No Investment 1:37:40 Landing A Partnership With Uber Eats 1:44:06 What's Next For Jon & Elan? 1:47:28 Unique Element Of Running A Business In South Africa 1:49:55 Running A Business With A Partner 1:51:13 Outro