Rob Hope, founder of One Page Love and host of the Yo! podcast, discusses topics like monetizing his website, partnering with Webflow, creating content, and investing in his podcast. He also talks about the challenges of being a full-time podcaster and the power of organic promotion.
Rob highlights the importance of scratching your own itch and staying true to your own values in entrepreneurship.
Rob shares the story behind starting One Page Love in 2008 to satisfy his own need for references to single-page websites.
Rob emphasizes the importance of staying true to his podcast vision, such as incorporating fun interactions, breaking up the show with segments, and showcasing the guest's personality.
Deep dives
The Make Lemonade Podcast & Lemon Squeezy Sponsorship
The Make Lemonade Podcast, sponsored by Lemon Squeezy, features interviews with inspiring individuals about earning money from their own lemonade stands. The host, Rob Pope, also runs One Page Love and the Yo Podcast. He shares a hilarious story of being approached for an anonymous conversation about Lemon Squeezy and Gumroad, which led to a new perspective on sponsorships. Rob highlights the importance of scratching your own itch and staying true to your own values in entrepreneurship.
The Journey of One Page Love
One Page Love, founded by Rob Pope, is a curated showcase of the best single page websites on the internet. Rob shares the story behind starting One Page Love in 2008 to satisfy his own need for references to single page websites. He discusses the challenges of growing the business and transitioning to working on it full-time. Rob also explores the various monetization strategies he has experimented with, including affiliate income and digital products.
The Challenge of Creating a Course
Rob discusses his ongoing journey of creating a landing page course. He shares his vision for the course, which focuses on showing people how to effectively showcase their products, rather than promising quick conversions or get-rich-quick schemes. Rob emphasizes the importance of staying true to his values and creating a course that he is proud of, which has led to delays in its release. He also plans to build anticipation and launch the course after the third season of his podcast.
The Make Lemonade Podcast
Rob discusses his experience with producing the Make Lemonade Podcast. He shares the extensive time and effort he puts into each episode, including thorough research, integrating the community, and carefully editing the audio to create a high-quality and engaging show. Rob also highlights the importance of staying true to his podcast vision, such as incorporating fun interactions, breaking up the show with segments, and showcasing the guest's personality.
Levels Tweet and the Power of Organic Promotion
Rob reflects on the impact of a tweet by Peter Levels, and how it organically promoted his podcast. He discusses the value of genuine, organic promotion compared to paid influencer endorsements. Rob also mentions how other influential individuals, including Steph from the A16Z podcast, have boosted his podcast's visibility, leading to increased listenership.
Today we’re joined by Rob Hope, the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them. Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of the most talented designers and makers, packaged up into a top class production.
Timestamps
00:00 Intro
00:55 Rob's $1,000 interview
09:19 Working on the same project for 15 years
13:06 Monetizing One Page Love
19:11 The partnership with Webflow
23:27 Crafting a brand deal
26:55 Does Rob have a team?
29:01 How Rob creates so much content
31:40 Focusing vs building new revenue streams
36:22 When's Rob's landing page course coming?
43:56 Investing in the Yo! podcast
49:55 Having Lemon Squeezy as a podcast sponsor
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.
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