Why CFOs are the Chief Everything Officers with Claire Bramley, CFO at Xero

Dec 30, 2025

Claire Bramley, CFO at Teradata, brings a wealth of experience from her past roles, including her tenure at HP. She dives into the evolving role of the CFO, highlighting how technology and AI are reshaping responsibilities beyond just finance. Claire discusses the importance of cross-functional collaboration and her innovative rotation programs for talent development. She emphasizes the power of storytelling in finance and shares insights on balancing traditional CFO duties with strategic leadership and agility in decision-making.

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ANECDOTE

Career Built By Rotational Moves

Claire Bramley describes her career path from UK studies to senior finance roles at HP and Teradata, highlighting global moves and role variety.
She credits HP's rotational opportunities for broad experience that prepared her for CFO responsibilities.

ADVICE

Encourage Role Rotation And Cross-Function

Encourage rotation and cross-functional work to broaden skills and spark innovation across finance and IT teams.
Invite people into upstream and downstream processes so they learn the end-to-end impact of their work.

INSIGHT

CFO Is Strategic And Operational

The CFO role now combines financial fundamentals with strategic leadership, digital transformation, and people development.
CFOs must enable the business, not just run reporting and controls.

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In this episode of CFO Weekly, Claire Bramley, former Chief Financial Officer at Teradata, joins Megan Weis to discuss the modern CFO, how technology and AI are reshaping the CFO's responsibility, and defining what a successful executive looks like. Claire also dives into career growth, leadership strategies, and the underestimated power of storytelling in finance.

With a vast background in corporate finance and technology, Claire brings over two decades of experience, including significant tenure at HP, where she served as Global Controller and led finance strategy for their $17 billion EMEA business. Claire's expertise spans financial controls, strategic planning, and digital transformation, particularly in leveraging AI and analytics for business growth.

In this episode, we discuss:

The evolution of the CFO role beyond traditional financial operations
How Teradata implements rotation programs and cross-functional collaboration to develop talent
The impact of AI and analytics on financial decision-making
How modern CFOs balance traditional responsibilities with expanding strategic duties

Learn more about Claire:

Claire Bramley on LinkedIn
Xero Website

Episode resources:

Personiv's Website
Personiv on LinkedIn
Personiv on Facebook
Personiv on Twitter

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Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

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