Some think that being everything to everybody drives success for a marketing agency. But the truth is that there are far more advantages to finding a niche and growing your expertise.

Alex Membrillo, CEO of Cardinal Digital Marketing, joins me to share why you should niche down and how to go about doing it.

Topics covered:

- Choosing to focus on the healthcare industry

- Creating opportunities for authority building and thought leadership

- Developing a proprietary data analytics tool

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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122. Growing Profitability & Expertise in a Niche