29. Making B2B Marketing More Personal w/ Brett Chester

Most companies forget that an actual person is on the other end of their marketing campaigns. Brett’s experience working with companies all around the globe to help them improve their marketing reminds listeners that every touchpoint is going to reach a human at some point. The better equipped you are to ask smart questions, the more effective your customer’s journey will be, and the more sales you will make.  As a customer acquisition expert and the VP of Marketing for SiteTracker, Brett shares his secrets to making customers want to engage with your company through asking the right questions, and personalizing the marketing process. He reflects on his experiences working with major clients around the globe and informs listeners on how they can be more effective marketers.