Making Sense of Martech #039 | Martech throughout culture
A conversation with AJ Rollsy.
In this episode, I'm joined by AJ Rollsy. AJ is the founder of CORE marketing method and the founder of Healthpoint Research. AJ is an entrepreneur who over the last two decades has helped multinational corporations launch and grow brands, driving multiple billions of dollars in sales across 50+ national markets. AJ recently supported TMW research for a paper on Martech in India providing valuable insights into how the technology community works in one of the largest markets in the world.
In this episode, we dive into how Martech companies are started and grown across various regions globally, particularly Asia. We talk about cultural nuances that change the course of technology development, how entrepreneurship evolves across the generations and if the world of marketing technology is shifting out of Silicon Valley from west to east.
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