#8 Selling with Empathy ft. James Bawden

Empathy; it was a little late to the party in the world of sales, but now that it's arrived, it's here to stay. Empathy is one of our greatest strengths as people, it comes naturally to some more than others, but is the foundation for every connection we have with customer, colleague, team member and network. But what makes empathy the foundation for selling, why is it beneficial and why do some people still believe it doesn't deserve a place in the world of sales? To discuss this extremely relevant topic I'm joined this week by Director at OutboundView and Host of The Lunch Break Podcast, James Bawden.  James will be sharing his insights into why empathy is so crucial when selling and why some people don't feel it belongs in sales. We'll also be talking about what it really means to be empathetic when selling and how you can become more empathetic in your role when selling.