When the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about.
At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to highlight its importance.
Her knowledge-focused, human-centered approach has also elevated the role of content in the organization so that content is now recognized as a core competency.
https://ellessmedia.com/csi/timi-stoop-alcala/
Content Strategy Insights