Hello and welcome back to the show! It’s Doone here, your host and hype girl.

We’re diving into the second episode of our three-part mini-series all about bootstrapping, and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja, founder of Blume, the wellness brand that’s taken superfood lattes to a whole new level.

Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team have grown Blume to an impressive $10 million in sales—a major milestone for any founder.

In this episode, Karen takes us through that gritty, exciting first year of business, how she got her first 1,000 customers, and the lessons she’s learned along the way. We also chat about her approach to bootstrapping Blume to this point and her experience raising $2 million for the next stage of growth. It’s packed with insights for anyone navigating those early startup days or dreaming of launching their own brand.

And before we dive in, I just want to send a quick shoutout to all of YOU amazing humans. Every time you tune into an episode, share it, or tell a friend, you’re helping us grow this incredible community. We’ve got some exciting things in the works, and I can’t wait to share them with you soon!

Alrighty, let’s get into this episode. This is Karen for Female Startup Club.

LINKS WE MENTION:

Karen's Instagram

Blume Website

Female Startup Club - Ecommerce Fundamentals

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Whitney Ballen - Rainier