So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.

The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.

This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

LINKS

Buff Clucks: https://www.buffclucks.com/
Buff Clucks Instagram: https://www.instagram.com/buff_clucks/
Funnelish (tool they use): https://funnelish.com/
SEMrush: https://www.semrush.com/
Ubersuggest: https://neilpatel.com/ubersuggest/

WORK WITH KURT

Apply for Shopify Help
ethercycle.com/apply

See Our Results
ethercycle.com/work

Free Newsletter
kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Andor 1x08: The Floor is Lava