On this show, Ron and Ed will explore how we humans are comprised of both Mr. Spock—our rational side—and Homer Simpson—our irrational side, and how to optimize decisions from both sides. Learn why economists assume people are "rational" even though, at times, this assumption seems to be false––e.g., why do we leaves tips in restaurants we will never visit again? Anyone who wants to gain a better understanding of human behavior, explore the ideas of the world's most innovative economists, as well as engaging in a thought-provoking and stimulating discussion on a variety of everyday issues confronting people everywhere, will find this show interesting and valuable.
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD