Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Substack Week: Engineering Strategy, Bridging Technical Excellence with Business Success | Aleix Morgadas

Feb 19, 2025
In this engaging discussion, Aleix Morgadas, an engineering strategy consultant and founder of Teamperature, shares his expertise in bridging engineering and business. He reflects on the gap he noticed in strategic decision-making within engineering, emphasizing the importance of communication between tech and business teams. Aleix outlines a four-step approach for developing effective engineering strategies, and advocates for continuous adaptation and collaboration. He also highlights how empowering team members can drive organizational change and foster resilience.
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INSIGHT

Need for Engineering Strategy

  • Engineering often lacks a strategic voice in broader business decisions, unlike product and business teams.
  • A dedicated engineering strategy helps bridge this gap, aligning technical capabilities with business objectives.
ADVICE

Middle Management's Role

  • Middle management plays a crucial role in shaping and executing engineering strategy, not just CTOs.
  • Their understanding of team-level challenges helps translate top-down strategy into actionable steps.
ANECDOTE

Strategy for Acquisition

  • Vasco Duarte's client faced a complex engineering strategy challenge due to the sale of two product organizations.
  • The core technology organization had to strategize to support the split and ensure continued service.
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