The legal media series: Valerie A. Danner With Legal Management Magazine

Valerie A. Danner is the Senior Managing Editor of Legal Management magazine, which is the flagship publication of the Association of Legal Administrators. Legal Management is published 10 times a year and features scholarly articles targeting law firm managers and managing partners. 

Valerie has served as an editor at several prestigious companies, including Krames StayWell, the Institute of Real Estate Management, and the American Massage Therapy Association. Across her positions, she has more than 20 years of experience in content creation, having worked in both digital and print media.

In this episode:

Legal media is oftentimes the separating factor between a respected and an unknown law firm. After all, even if you have the best lawyers, who will see them if they’re not being represented well? Legal media is far more than basic advertising and extends to the presentation of your firm’s brand. How you get your name out there, your approach to design and your online presence all make an impact on performance. So how do you do it right?

Spill the Ink is starting a series of interviews all about legal media and how the experts handle it. They discuss the best ways to frame your firm without sacrificing what makes you unique. To start off the series, we listen to an editor who deals with legal media day in and day out.

In this episode of the Spill the Ink podcast, Michelle Calcote King sits down with Valerie A. Danner, the Senior Managing Editor of Legal Management, to discuss legal media and how to pitch your firm. They go through the topics and interests of the publication before digging deep into what makes a great pitch and how to improve your media. Valerie also talks about the other content she reads to stay informed.