Jeremy Au delved into the concept of “cognitohazards” — information that causes harm upon comprehension. Introduced by the sci-fi novel "There is No Antimemetics Division," this definition helps encapsulate a new danger in modern society. Examples include the "Werther effect" where suicide becomes contagious due to social replication and mass media, self-radicalization by online extremist content (a Singapore Chinese teenager became a believer of white supremacist idealogy and wanted to conduct a mass shooting), and the 1982 cyanide poisoning of Tylenol bottles where mass media coverage resulted in hundreds more of copycat attacks. Content is censored by governments or self-censored by journalists & social media platforms to prevent triggering harmful behaviors. Jeremy also touches on how listeners can become mindful of their information diet: healthy, junk and poisonous content.

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