Secrets to Scaling Your Service-Based Creative Brand with Sabah Mansoor

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If you’re the CEO of a creative business, how do you stop being the bottleneck? What mindset shifts are required?

Stepping into the world of luxury design requires more than just a good eye; it demands a strategic business mindset. In this episode, Suneera Madhani and Sabah Mansoor discuss the journey of building a high-end interior design firm from the ground up.

Sabah Mansoor is the founder of Sabah Mansoor Design, where she helps brands translate vision into thoughtful, strategic design while building a business rooted in clarity and sustainability.

What you’ll learn in this episode:

(03:12) How Sabah transitioned from hands-on designer to business owner with a long-term vision.

(07:45) Why creative founders often struggle to step into true CEO leadership.

(12:30) How setting boundaries improves both client relationships and profitability.

(18:05) The role perfectionism plays in keeping businesses stuck at a certain size.

(23:40) How to price your work confidently without tying it to self-worth.

(29:10) What systems and structures unlock sustainable growth for creatives.

(34:55) How to recognize when it’s time to step out of execution and into strategy.

(40:20) Why building a business that supports your life is the ultimate success metric.

Thank you to Sabah Mansoor for being on our show!

Learn more about Sabah: https://www.sabahmansoordesign.com/

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This episode was produced by Story On Media: https://www.storyon.co/