Business Daily How Zara changed fashion
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May 8, 2025 Take a journey to Zara's headquarters in Galicia, Spain, where data-driven strategies meet cutting-edge fashion design. Discover the intricate creative processes behind seasonal collections that captivate trends. Learn how Zara's agile production and localized supply chain keep them ahead amidst rising competition. Dive into the challenges they face as newer brands disrupt the market and find out how they're navigating these changes while staying committed to sustainability and customer engagement.
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Diverse Design Inspiration
- Zara's designers draw inspiration from many sources like streets, travels, movies, and exhibitions.
- Their mood boards and stories change dramatically each season to convey a fresh feeling.
Crafting and Quality Check
- Pattern makers and sample makers create prototypes that are checked closely for quality and details.
- Seeing garments sell out after months of effort is a marvelous feeling for the team.
Local Production Advantage
- Zara produces many garments close to its HQ for faster turnaround.
- This proximity allows reaction to trends and shipments to stores twice per week with tailored quantities and styles.