#270: Greg Hoffman, Beyond Your Limits - Building Iconic Brands Through Storytelling

Greg Hoffman is the founder of the brand advisory group Modern Arena, the former Chief Marketing Officer of Nike, and the bestselling author of Emotion by Design: Creative Leadership Lessons from a Life at Nike.

Now, Greg introduces Beyond Your Limits — a first-of-its-kind, seven-week masterclass created in partnership with the Business of Creativity. Designed for modern athletes, it's designed to help them build a powerful personal brand alongside their playing career.

Beyond Your Limits empowers athletes to express who they are, shape their story on their own terms, and unlock opportunities that extend far beyond the game.

Own your story. Own your future.

Chapter:

01:27 The Evolution of Athletes and Branding

05:06 Understanding Creativity in Branding

07:50 Building a Brand with Depth and Substance

11:25 Resources Behind Elite Athlete Branding

15:53 Introducing Beyond Your Limits

22:18 The Importance of Brand Evolution

26:35 Empowering Athletes and Organizations

31:17 Conclusion and Call to Action

Greg Hoffman:

🏠 Website: https://beyondyourlimitscourse.com/

💼 LinkedIn: https://www.linkedin.com/in/greg-hoffman-1b196a25/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

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