Intentional Wisdom Ep.35 - Jonathan Goodman - Winning at Business without Winning the Internet
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Jan 14, 2025 
Jonathan Goodman, a successful entrepreneur and author of 'The Obvious Choice', shares insightful strategies for business success without the need for online fame. He discusses why prioritizing real customer engagement over social media metrics is crucial. Jon evaluates Greg's side business using frameworks from his book, emphasizing the potential of coaching as a future model. The duo explores how trust plays a vital role in hiring decisions and the complexities of decision-making in business, providing listeners with practical takeaways for navigating their own ventures.
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Real-Time Business Analysis
- Greg Campion asked Jonathan Goodman to analyze Intentional Wisdom as a business.
- Goodman agreed, offering real-time feedback during their conversation.
Internet Fame vs. Real Customers
- Many successful coaches don't have large online followings.
- Focusing on direct customer interaction, rather than internet fame, is more effective for business growth.
Missed Opportunities at the Gym
- Jonathan Goodman observed trainers at a gym focused on content creation despite having 20,000 potential clients.
- He highlighted the greater value of direct interaction with potential customers within the gym.
