Currently, 75% of the US and 62% of the UK drive to work*. 

Now imagine if that commute looked more like a relaxing session in a first-class airport lounge than a dull and stressful experience in a cramped seat. 🚗🧘

As the automotive industry and EV technology advances, the thought of self-driving cars becomes more of a reality and less of an abstract futuristic concept. CEO and co-founder of Aurora, Chris Urmson believes self-driving vehicles will displace driving and vehicles as we know them will be used solely for pleasure. During our chat in Scotland at one of FF’s events, Chris draws a parallel between the shift from horse transport to motor vehicles to the shift he sees unfolding.  

Aurora is an American self-driving vehicle technology company. Its flagship product, the Aurora Driver, is a platform that brings together software, hardware, and data services, to operate passenger vehicles autonomously, light commercial vehicles, and heavy-duty trucks. Aurora is partnered with industry leaders across the transportation ecosystem including Toyota, Uber, Volvo, FedEx, and PACCAR. 

* according to a 2022 Statista report https://www.statista.com/chart/25129/gcs-how-the-world-commutes/