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Will appliance subscriptions work in India?
Apr 21, 2025
The discussion centers on the growing trend of appliance subscriptions in India. Major companies like LG and Samsung are diving into this market. Factors such as urban lifestyle shifts and rising incomes are examined. Challenges like logistics and customer experience could play a crucial role in determining success. It's an intriguing look at whether this subscription model can truly thrive in the Indian market.
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Quick takeaways
- Appliance subscriptions in India could thrive due to rising incomes and urban lifestyle changes favoring flexible renting over ownership.
- Challenges such as consumer spending caution and complex logistics pose significant hurdles for the viability of appliance subscription models.
Deep dives
Potential of Appliance Subscriptions in India
Appliance subscriptions, modeled after services like Netflix, could potentially thrive in India due to evolving consumer lifestyles, financial sensibility, and increasing incomes. The Indian appliance rental and subscription market was valued at 8,300 crore rupees in 2023, with projections to nearly triple by 2028, showcasing a promising growth rate. Urban lifestyle transformations, particularly among young professionals, favor the flexibility of renting over ownership, eliminating the burdens of moving and maintenance. Furthermore, as incomes rise, consumers show a growing appetite for premium appliances, making subscription models a viable option for access without steep upfront costs.
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