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Chase Fisher, CEO & Founder of Blenders Eyewear, shares his journey of building the company and the success they experienced after Deion Sanders and The Rock promoted their sunglasses. Topics discussed include building relationships with influencers, the creative process behind designing sunglasses, and the challenges and milestones on the path to success.
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Quick takeaways
- The partnership between Blenders Eyewear and Deion Sanders has revolutionized the industry, resulting in significant sales and exposure, with millions of dollars of revenue generated within a short period.
- The viral moments created by Deion Sanders wearing and promoting the sunglasses on national television, along with the authentic enthusiasm shown by influential figures like The Rock, played a crucial role in the rapid success and skyrocketing sales of the sunglasses.
Deep dives
Chase Fisher's Partnership with Dion Sanders
Chase Fisher, CEO and founder of Blender's I Wear, discusses his successful partnership with Dion Sanders. Fisher talks about how his father introduced him to Dion's impact on college sports, which sparked his interest. After reaching out to Dion, they quickly hit it off and decided to collaborate on a sunglass line. Dion was actively involved in the creative process, ensuring the designs reflected his style and the spirit of Colorado University. Fisher describes the partnership as one of the most iconic relationships in sunglasses and believes it has the potential to revolutionize the industry. The collaboration with Dion has resulted in significant sales and exposure, with millions of dollars of revenue generated within a short period.
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