Jon Richardson and the Futurenauts - The Book of Revelations S06 EP1: Back To The Pub
Nov 14, 2025
Join pioneering ethical entrepreneur Geetie Singh-Watson, founder of one of the UK's first organic pubs, as she shares her journey from a commune upbringing to revolutionizing the pub industry. She dives into the importance of fair pay and community engagement in hospitality. Geetie critiques supermarkets for misleading consumers and highlights the benefits of local sourcing for both food quality and the rural economy. With humor, she even contemplates what it takes to rename a pub—while raising eyebrows about a potential rebrand for Jon's pub!
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Communal Childhood Shaped Her Values
- Geetie grew up in a 60-room commune from age two to sixteen where 30 people shared meals and responsibilities.
- That communal upbringing taught her mature dialogue, collective decision-making and feminist parenting models.
From Opera Aspirations To Catering
- Geetie trained for opera and was accepted by top conservatoires but quit after struggling with the environment and peers.
- She moved into catering for the nightlife and discovered a passion for food and hospitality instead.
Run Businesses Like A Community
- Geetie deliberately designed her businesses to mimic commune principles: shared decision-making and collective responsibility.
- She sees slow, values-driven growth plus nimbleness as essential to ethical hospitality.