The Art of Product 73: Helping Early Access Customers Get Value Quickly
Ben has been experiencing a mix of emotions. Thanks to Tuple, his calendar is packed, and he’s getting more emails, people, and trials. It feels nuts, but it feels like things are working with the new product. It’s a crazy spot to be in, but it feels good. Every day, Tuple gains a little steam.
Derrick feels the same way. He has started doing onboarding calls for Level. Now that he has done the Level demo a few times, his anxiety has subsided. Overall, people seem impressed with the product and interested in trying it.
Today’s Topics Include:
Developing a call to action and pricing process to follow the product demo
Trials vs. Pay-Up-Front: Ideal customers expect to try it, before they pay for it
Instrumentation put in place to test Level; ship solutions in a speedy manner
Users are changing their behavior and using Level in a meaningful or experimental capacity to find a balance between it and Slack
Big Surprise: Derrick’s relief about a mobile client not being a big deal, right now
Power of Customer Development: You won’t know the most valuable points of a product, until you let people use it
People are pretty forgiving; when they offer feedback, be responsive and try to fix bugs
Revision of auction for Habits for Hackers; bidding started, but may not be high enough
Pros and cons of slowing down growth or allowing it to speed up; it’s hard to improve product without feedback
Superhuman Product Market Fit Survey: How disappointed would you be, if you had to stop using Tuple?
Keeping people educated on all the things your product can do
Trying to not over-engineer things; looking for the simplest solutions and integrations
Links and resources:
Derrick Reimer Website
Derrick Reimer on Twitter
Ben Orenstein Website
Ben Orenstein on Twitter