We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party!

Think It, And It Will Be Done

Key takeaways:

[9:00] News from the week: Shopify earnings, Klaviyo, bird flu, and the latest from Future Commerce.
[15:30] Autonomous Vehicles Will Redesign Commerce: AVs will create massive changes in urban planning, retail, and logistics.
[19:00] Amazon’s Next Big Move: The company is now allowing advertisers to drive traffic off-site, signaling its ambition to become the next big search engine.
[23:00] Ad Takeover: Everything – even your car’s infotainment screen – eventually becomes a surface for advertisement.
[42:00] Klaviyo’s B2C Event: Klaviyo announces Built for B2C livestream event, happening Thursday 2/20.
[49:30] Meta Brain: Meta releases research on mind reading via magnetic therapy and AI-assisted analysis.
[1:05:00] Heroes and Villains: Phillip and Brian’s biggest winners and losers of the past week in commerce.
“Amazon is about to become the biggest search engine for product discovery. Google should be worried.” — Phillip
“The Gulf of Fortune, brought to you by Panda Doc.” – Brian
“We’ve seen heart rates submitted as evidence, truth serums outlawed by the Geneva Convention. I have to believe that things like this are not Black Mirror, but actual legitimate real things that will be used in positive and negative ways. That to me seems scary.” – Phillip
“I think this is going to be a retooling of the way we think.” – Brian

In-Show Mentions:

Join us at Rivea for the official Adobe x Future Commerce Shoptalk After Party
Order LORE by Future Commerce on Metalabel
Fortune: Some Jeep owners are being hit with pop-up ads inside their cars.
The Age of Agglomeration: Our predictions report from January.
Netflix Bites (Good luck finding the menu?)

Future Commerce Links:

Shop our print products on shop.futurecommerce.com
Check out Future Commerce on YouTube
Check out Future Commerce+ for exclusive content and save on merch and print
Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Commerce shapes the future because Commerce is Culture™.

Tuesday, April 15, 2025