TEI 291: Marketing timing and trends impact product management

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Times change, trends start, and trends die. Remember those friendship bracelets made of rubber brands? They were so popular with students that many schools prohibited them because they became a source of distraction. A few months later the trend was dead. Sometimes a smart product concept is created but the market is not ready for it — the timing is off. The trick is recognizing when market conditions change and the product concept should be dusted off and tried again. It is easy to miss the changes. Our guest, Jerry Abiog, had a new opportunity for an old product because of how COVID-19 has impacted restaurants, but he almost missed it until a chance encounter with a restaurant owner while walking his dogs. Jerry has led growth and strategy for various startups and co-founded Standard Insights where he also serves as CMO.