#461:Understanding Loyalty in Europe - Getting to know the Greek Market and the OPAP Loyalty Programmes

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.

Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.

Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in Greece  – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.

Hosted by Charlie Hills. 

Show Notes :

1)  Spyros Doukas

2) European Loyalty Whitepaper

3) Mando-Connect 

4) YouGov

5) OPAP