Disruptors Caffeine Cast: 10 Ways to Create Great Ideas [Business, mindset, entrepreneur, disruptors]
“I believe everybody is creative, good at creating ideas and being innovative to disrupt. It’s just you need to believe that you can.”
Listen in to find out 10 ways to help you come up with and create better ideas based off of me creating products, bonuses and special offers.
KEY TAKEAWAYS
- Could what you’re coming up with be new? Could be be better than the old version of the product/offer/bonus? Evolve your ideas with the market, use things that already exist but make it better.
- What could you create that people would love, need and go batshit crazy for? Don’t give this thing to everyone or it will devalue it. This will create more desire for the thing you’re giving away.
- Can you get a concept or story behind the product or service? Don’t make up stories. Is there a way to tell a good story and link it to whatever you’re marketing or selling so you can connect with your audiences’ emotions?
- What has the market told you there’s demand for? Listen to your markets so you know what your market wants and what you can give them.
- What can you create to get people talking and fighting for it? What controversy can your product bring to the market and get people going wild?
- What you want to give away is high perceived value to your audience but low actual cost to you. This could be something that’s downloadable. If you give away actual products, it’s more likely to backfire if you give too many away.
- How can you make it different? Doing to same things over and over will not work. Reinvent your products and what your products are.
- Surprise or shock your audience without making it a gimmick.
- Could you do something bold or risky? Maybe do a challenge or someone thing really ballsy but don’t go too big so you don’t paint yourself into a corner. Step up your game. Make your competitors say “woahhhh.”
- Continue to take feedback from your customers, peers and competitors.
BEST MOMENTS
- “Make what you’ve already got look new.”
- “Bad marketers make up stories.”
- “The more you give away the more you can go bust.”
- “Anything that will shock your audience, that’s unexpected will get people running in droves to get your products and services.”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979