ABA on Call CentralReach "ABA On Call" Season 5 Ep. 3 - Respondent Conditioning and ABA
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Mar 15, 2023 Explore the fascinating world of respondent conditioning, where emotions are linked to neutral stimuli. Discover how Pavlov's experiments laid the groundwork for understanding behavior in psychology and education. Uncover the ethical dilemmas behind the Little Albert study and its implications. Learn how advertisers cleverly utilize these principles in marketing. Plus, dive into practical applications for overcoming phobias through systematic desensitization and see how conditioning affects gambling behaviors.
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Foundations Of Respondent Conditioning
- Pavlov showed that pairing a neutral stimulus with an unconditioned stimulus produces a conditioned response like salivation.
Little Albert's Conditioning Horror
- John Watson's Little Albert experiment paired furry animals with a loud noise to create a long-lasting fear response in a child.
Advertising Uses Classical Pairing
- Advertisers exploit respondent conditioning by repeatedly pairing attractive imagery with products to elicit desire.