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Morning Wire

Mobilizing the Faith Vote: Ralph Reed’s $62 Million Strategy | 8.25.24

Aug 25, 2024
19:09
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Ralph Reed, a prominent political strategist and founder of the Faith and Freedom Coalition, discusses a massive $62 million strategy aimed at mobilizing evangelical voters for the upcoming election. He explores how faith-based voters are critical to the GOP's success and argues that supporting Trump is a moral choice. Reed also critiques how the left attempts to attract evangelical support and examines the complexities of current political dilemmas, especially regarding pro-life issues and alliances with political figures who may conflict with evangelical values.
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Quick takeaways

  • Ralph Reed emphasizes a $62 million strategy focused on mobilizing evangelical voters through grassroots outreach to sway election outcomes.
  • The podcast discusses the shifting dynamics within the evangelical voter base, highlighting a division over support for candidates with conflicting moral policies.

Deep dives

The Ambitious Ground Game for Evangelical Voters

A significant effort is being made to mobilize the evangelical vote, with plans to spend $62 million on outreach. This includes knocking on 10 million doors and making 10 million phone calls, focusing on low-propensity voters who have participated in only one or none of the last three elections. The initiative aims to engage a large portion of the 17 to 18 million evangelical Christians registered to vote, and also to distribute voter guides across 113,000 churches. This extensive grassroots approach is designed to sway critical voting margins in pivotal states, leveraging outreach that surpasses previous Republican efforts.

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