The Dental Head Start Podcast TIP #45: Understanding Digital Marketing & Establishing a Personal Brand with Dr Geeta Perks
Welcome to What I Wish I Knew by Dental Head Start. This is a podcast where we learn from people that have been there, made the mistakes, learnt the lessons and have developed into the accomplished dental professionals they are today.
It’s your weekly mentoring session.
Meet Dr Geeta Perks, not only a dentist but also the director of Dental Focus Marketing, a Melbourne based digital agency dedicated to serving the niche dental industry in all things digital marketing.
Her work encompases more than you’d think – websites, social media, SEO, Google domination, compliance, content creation, reporting and more. In this podcast, she shares some key do’s and don’ts for digital marketing as well as the innovative ways that young dentists are building their own personal brand individually.
Her personal journey from Dentist to Digital Marketing director puts her in a unique position to help others understand how digital marketing can enhance the patient journey and keep us busy with happy patients.
Dr Geeta Perks
Dr Geeta Perks is a dentist with 20 years clinical experience having worked in prestigious practices and family dental practices, in both the UK and Australia.
Geeta has consulted for Dental Focus UK/Ireland for many years, helping dentists grow their businesses by attracting their ideal new patients. Dental Focus was founded by her brother, Krishan Joshi in 2001, in London during the dot com boom, and today is the leading dental digital marketing agency in the UK & Ireland.
Since moving to Australia, Geeta started the sister agency called Dental Focus Marketing. It specialises in helping dental practices in Australia and New Zealand grow exponentially, by attracting their ideal new patients. This is achieved through integrated services: state-of-the art dental websites, Google Domination with Page 1 rankings through SEO and pay per click advertising, and social media marketing to help to build PR and Brand Awareness online in local communities.
They provide clients with guidance and direction on aspects such as AHPRA compliance, and marketing strategies through consultation services using successful, proven strategies for dental practice growth. They are proud to have created over 1000 dental practice websites globally and have grown through word-of-mouth.
Coming from a family background in dentistry, Geeta understands the strategies needed for successful practice growth in this highly competitive consumer market. As a family, she’s helped to co-found of The Mouth Cancer Foundation Charity, which helps to spread the awareness of early detection of mouth cancer in the public, as this helps to save lives. Every year the MCF holds a free 10 km walk around London’s Hyde Park where survivors, carers, their families, dentists and the dental industry can join in.
Geeta understands how to find and grow a niche market, best strategies for ethical dentistry and how the power of social media can really grow your dental business. In 2019, she was awarded Fellowship of the Pierre Fauchard Academy for her contributions to dentistry.
If you’re a dental student or graduate, here are 4 ways I can help you transition to private practice.
- Download the 10 Tips to Successfully Transition to Private Practice – This is a culmination of the things i’ve learnt over the years that I think are worth considering for all grads. I’ve included reference links throughout.
- Check Out The 4Sight Dental On Demand Webinar – We cover communication, getting a job and excelling in that job with Dr Omid Azami, Dr Jesse Green and myself!
- Find the CPD you need on CPD Junkie – Australia’s most comprehensive CPD Database, exclusive discounts and content.
- Clarify your goals, vision and lessons with the 4Sight Dental Journal – In fact you can get this and the webinar for 50% off! Use the code ‘DHS2020’
Principle Practice Management Software
Cloud based dental software, rethought from the ground up for 2021 and beyond. Finally, an intelligent platform that optimises every process and workflow from scheduling to treatment planning to account management.
Designed for intuitiveness, Principle offers seamless interconnectivity between patients, appointments, staff, tasks, notes, meetings, labs and more. This means fewer clicks, fuller books, faster communication, nothing slipping through the cracks and greater business transparency.
Principles of best practice embedded in software design to keep your team lean and your time productively occupied.
RIPE Academy
In this exceptionally difficult time for our profession, we need to look at the silver lining. With time, we can work on ourselves and work on our dentistry. And what better way then the RIPE Academy by Restoring Excellence.
In an attempt to make it affordable for all around the world, it is just $29USD per month for some of the most valuable online content anywhere in the world.
My crown prep workflow is modelled on Lincoln’s video from the academy 3 years ago!
I hope to share the benefits and exclusive offers through DHS. Check out their Online Academy!
Dental Protection Limited
Dental Protection we’re the first to come on board supporting dental students and graduates through the Dental Head Start Podcast and now they’re stepping up again by release the new publication Young Dental Practitioners as well as the Survival guide, their e-Learning platform ‘Prism’ and Sign up for Risk Wise Connect. Find it at the links or on their Facebook Page.
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