Diddy - It's All About the Benjamins: Puffy's Bad Boy Empire

Sean “Diddy” Combs managed to live a fully charmed life for many years, forever protected by his star power. However, his past alleged indiscretions – from his notorious temper directed towards employees and paparazzi to dodging criminal charges stemming from an infamous Manhattan nightclub shooting incident that wounded three people – would ultimately come back to haunt him.

By 2006, Combs had rebranded three times - from Puff Daddy to P. Diddy to Diddy - but the luster of Bad Boy as a platinum record hit making machine was long gone and while the label still had bankable acts like Machine Gun Kelly, French Montana and Janelle Monet, it was no longer the money-making juggernaut it had been in the early aughts. Puff’s Icon Era was coming to a calamitous end.

In the third episode of this special series of The Trial, DailyMail.com’s West Coast News Editor Marjorie Hernandez covers Combs’ ever-mounting business troubles, his multiple law-suits and the growing allegations around his alleged dark and abusive sexual encounters known as “freak offs”.

Guests

• Gerrick Kennedy is an author and former Los Angeles Times reporter.
• Pam Lewis-Rudden is music licensing specialist. She worked for Diddy as his assistant at Uptown Records in the early 1990s
• Mark Curry is an author, rapper and artist who was signed to Bad Boy Records by Diddy in 1997.
• Lou Shapiro is a state and federal criminal law attorney based in Los Angeles.

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Writer and Presenter: Marjorie Hernandez

Editor: Sam Morris

Producer Rob Fitzpatrick

Executive Producer: Lucy Vallance 

A Daily Mail production. Seriously Popular.

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Presenter: Kayla Brantley

Producer: Lucy Robson

Creative Director: Caroline Cheetham

Executive Producer: Jamie East

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